Member News: MacArtney expands global footprint with hub in UAE

February 27, 2025
Member News: MacArtney expands global footprint with hub in UAE

Global service and local support are integral to the MacArtney Group’s DNA. To better serve a growing customer base in India, the Middle East, and North Africa (MENA), MacArtney has opened a new office in Dubai as a hub for the region.

The expansion is part of MacArtney’s strategy to be locally represented and close to customers. The company, headquartered in Denmark, currently operates 20 strategically located offices across the Asia-Pacific, Europe, and the Americas. This ensures access to its comprehensive product portfolio of reliable underwater technology, both locally and globally, supported by a dedicated network of distributors.

Sales Director Steen Frejo, overseeing the start-up, said: “We are committed to enhancing our regional presence and accessibility. The new office in Dubai is a significant step in our strategy to expand sales in the Middle East. This move was also complemented by the appointment of Saurabh Sharma as Regional Sales Manager in India in 2021. We see substantial growth potential in the MENA region, and our presence here will allow us to better serve our clients and explore new opportunities.”

The plan is to eventually cover the MENA area in cooperation with existing regional distributors. Over the coming months, we will begin implementing our strategy in key markets, including countries such as Turkey, Saudi Arabia, Nigeria, South Africa, and Bangladesh, ensuring a robust and responsive presence across the region.

Leveraging local expertise for market growth
The new office will improve customer support, provide faster response times, and facilitate closer collaboration with local clients. To strengthen its commitment to regional growth and manage daily business activities, MacArtney has appointed Kaushal Sinha as Sales Manager. He will report to Steen Frejo at HQ in Denmark, who will be responsible for the overall operations.

Kaushal brings over two decades of experience in technical sales within the marine industry, using his expertise to drive results at leading organisations, including Kongsberg Maritime, Unique Hydrographic Systems in India, and Seatronics in the UAE.

Expanding client base in key industries
MacArtney will focus on developing its client base in the marine, offshore, ocean science, and naval industries. Kaushal will support current customers and identify new opportunities for MacArtney’s underwater technology portfolio in connectivity, data acquisition, and complex system solutions for seafloor-to-surface applications.

Kaushal stated: “I am excited to lead our efforts locally and bring MacArtney’s innovative solutions closer to our clients.”

“This is a measure to improve our local service and client engagement,” added Steen Frejo. “Kaushal’s valuable insights will help MacArtney explore the significant growth potential in collaboration with the Indian operation and distributors in the MENA region.”

Kaushal Sinha, the newly appointed Sales Manager, is responsible for MacArtney’s regional growth and managing daily business activities.

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