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Member News: Urbane Media Cinema Showcase: A Night on the Big Screen in Aberdeen

November 17, 2025
Member News: Urbane Media Cinema Showcase: A Night on the Big Screen in Aberdeen

Aberdeen-based media production company Urbane Media hosted its inaugural cinema showcase featuring client projects on Thursday, 6 November. Kevin Stride, Creative Director of Urbane Media, shares his reflections on the event.

There’s something special about seeing your work on a cinema screen. No matter how many times we’ve watched it in an edit suite, on a laptop, or a phone, it changes when it’s 30 feet high and filling a room. It feels more real, intentional and it matters more.

That was the thought behind our Urbane Media Cinema Showcase – a chance to gather our customers, collaborators and friends for an evening that wasn’t the usual networking event.

We wanted to celebrate the people, companies and stories we’ve had the privilege to work with. And more importantly, we wanted to say thank you to everyone who has trusted us to tell their story.

Showing someone their own video on the big screen isn’t just about spectacle, it’s about giving their story meaning.

The cinema showcase included:

  • Brand films that showcased identity and values
  • Project overviews that highlighted innovation
  • Community and cultural pieces that held real emotion
  • Moments of teamwork, challenge, leadership, creativity, and pride

One of the best parts of the evening was seeing clients from completely different industries starting conversations with each other, because storytelling cuts across sectors. The challenges of communicating, engaging audiences, building trust, and inspiring people are universal – whether you’re an energy company, sports professional, or high-end brand.

We spend so much time working closely with teams, capturing interviews, exploring ideas, and collaborating on scripts, that we get a real sense of the people behind the project. But once a project is delivered, the next one usually begins straight away. The cinema showcase was our way of pausing to celebrate the work we do with our fantastic customers and demonstrating that we can go beyond the standard video production.

That evening was the first Urbane Media Cinema Showcase, and we plan to hold more in the future, to continue to celebrate the power of creativity, collaboration and of course, video.

Learn about Urbane Media here.

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AREG has played an important role in the growth of Scotland’s renewable energy sector, engaging the supply chain and developing the European Offshore Wind Deployment Centre. However, we are only at the very beginning of the transition that AREG was established to both lead and support so there are still opportunities for companies to get into the constantly evolving renewables supply chain. We look forward to continuing our work together as renewables builds on its place as Scotland’s main source of power, and as we seek to deliver real change in the crucial areas of heat and transport.

Scottish Renewables
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Aberdeen & Grampian Chamber of Commerce has worked closely with AREG since its formation. The recent progress in the developments of offshore wind projects by Equinor and Vattenfall are as a result of the work of the group over many years. The north-east is known as the oil and gas capital of Europe. At the Chamber, we believe the region must evolve its position to being recognised as the energy capital. Whilst hydrocarbons will continue to be essential in driving our economy for years to come, the generation of renewable resources will play an increasingly important role in providing cost-effective power, innovative development and economic growth.

Aberdeen & Grampian Chamber of Commerce
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The enthusiasm and dedication of the early group that would become AREG was fundamental in us choosing to launch All-Energy in Aberdeen. The first tiny show was held in 2001, and AREG’s Chairman at the time, Jeremy Cresswell, played such an active role that I often describe him in terms such as All-Energy’s ‘midwife’. All-Energy is now the UK’s largest renewable and low carbon energy exhibition and conference in terms of number of attendees, space booked, and number of exhibiting companies. As AREG became firmly established, their presence and support for the event grew spectacularly over the years. We thank them most sincerely for their invaluable input.

All-Energy
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Vattenfall has forged a strong working relationship with AREG through the development of the European Offshore Wind Deployment Centre. AREG has worked tirelessly on behalf of the North East and it can take enormous credit for the growth of sustainable energy in the region and the path it has cleared for the region to capture further investment.

Vattenfall
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Aberdeen City and Shire is emerging as a key location for renewables by successfully transferring its world-class oil and gas expertise into the sector and AREG has done much to advance this through a broad range of initiatives. It has acted as a catalyst in driving further investment in the local economy by engaging with companies, Government, public bodies and existing projects and we have been pleased to support their efforts. Scottish Enterprise will continue to engage with AREG as we increase Scotland’s use of renewable energy.

Scottish Enterprise