Member News: Motive unifies client experience under first CCO Jonathan Watt

March 3, 2026
Member News: Motive unifies client experience under first CCO Jonathan Watt

Motive Offshore Group (Motive) today announced the appointment of Jonathan Watt as the
company’s first Chief Commercial Officer (CCO).
In this new role, Jonathan will lead the Commercial functions through the next phase of
Motive’s growth, strengthening alignment of Marketing, Business Development, and Sales
across its regions.
The establishment of the CCO role marks a crucial point in Motive’s growth journey as it
moves to create a more unified, forward-looking commercial strategy. By consolidating all
revenue-generating and client-facing functions under one leadership, the company is
doubling down on its commitment to delivering a cohesive experience for clients.

Dave Acton, CEO @ Motive Offshore Group commented:

“We’ve always been a client-first company, but as Motive continues to scale, our biggest
priority is ensuring this never comes at the cost of the responsive, personalised service our
clients know they can expect.
As we continue to expand, we want to ensure our growth directly benefits our clients and
partners. Bringing our commercial teams under unified leadership allows us to offer a more
straightforward client interface, effectively removing layers of complexity to accelerate
project delivery and simplify the procurement process.
Appointed as our Americas Regional Director in 2024, Jonny has consistently demonstrated
strong leadership, commercial acumen, and a deep understanding of our markets.
His exceptional understanding of Motive and our client base makes Jonny the ideal leader to
ensure our continued expansion always stays anchored in what’s best for the people we
serve.”

Jonathan Watt added:

“I’m thrilled to take on this new role and to continue building on the trust we’ve earned with
our clients over the years.
This new structure isn’t about changing who we are, it’s about enabling us to become more
agile and an even more proactive partner, ensuring we are organised to deliver the best
value possible for our clients by making Motive easier to engage with, regardless of the
sector or scale of the project.”

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AREG has played an important role in the growth of Scotland’s renewable energy sector, engaging the supply chain and developing the European Offshore Wind Deployment Centre. However, we are only at the very beginning of the transition that AREG was established to both lead and support so there are still opportunities for companies to get into the constantly evolving renewables supply chain. We look forward to continuing our work together as renewables builds on its place as Scotland’s main source of power, and as we seek to deliver real change in the crucial areas of heat and transport.

Scottish Renewables
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Aberdeen & Grampian Chamber of Commerce has worked closely with AREG since its formation. The recent progress in the developments of offshore wind projects by Equinor and Vattenfall are as a result of the work of the group over many years. The north-east is known as the oil and gas capital of Europe. At the Chamber, we believe the region must evolve its position to being recognised as the energy capital. Whilst hydrocarbons will continue to be essential in driving our economy for years to come, the generation of renewable resources will play an increasingly important role in providing cost-effective power, innovative development and economic growth.

Aberdeen & Grampian Chamber of Commerce
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The enthusiasm and dedication of the early group that would become AREG was fundamental in us choosing to launch All-Energy in Aberdeen. The first tiny show was held in 2001, and AREG’s Chairman at the time, Jeremy Cresswell, played such an active role that I often describe him in terms such as All-Energy’s ‘midwife’. All-Energy is now the UK’s largest renewable and low carbon energy exhibition and conference in terms of number of attendees, space booked, and number of exhibiting companies. As AREG became firmly established, their presence and support for the event grew spectacularly over the years. We thank them most sincerely for their invaluable input.

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Vattenfall has forged a strong working relationship with AREG through the development of the European Offshore Wind Deployment Centre. AREG has worked tirelessly on behalf of the North East and it can take enormous credit for the growth of sustainable energy in the region and the path it has cleared for the region to capture further investment.

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Aberdeen City and Shire is emerging as a key location for renewables by successfully transferring its world-class oil and gas expertise into the sector and AREG has done much to advance this through a broad range of initiatives. It has acted as a catalyst in driving further investment in the local economy by engaging with companies, Government, public bodies and existing projects and we have been pleased to support their efforts. Scottish Enterprise will continue to engage with AREG as we increase Scotland’s use of renewable energy.

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