Member News: New advisory board to lead the charge on collaboration and innovation

May 14, 2025
Member News: New advisory board to lead the charge on collaboration and innovation

A next-generation name in subsea asset integrity management software has announced plans to drive growth through collaboration, thanks to the creation of a unique advisory board. 

Elementz, which was launched in Aberdeen only last year, has announced the creation of “Compass,” a new customer strategic advisory board designed to foster deep collaborations with key industry leaders and drive customer-centric innovation. 

Supported by Aker BP, Shell and Woodside, alongside other major operators, the project will provide a dynamic forum for industry pioneers to provide critical insights, candid feedback and collaborative guidance on product strategy, usability and future innovation.  Participation in Compass aims to provide partners with early access to innovations, working together to shape future products and create solutions that benefit individual organisations and the wider market. 

The move is seen as vital in ensuring the Elementz portfolio evolves in step with customer needs and maximising the open lines of communication crucial to keeping it at the forefront of industry advancements whilst delivering tangible value as part of a broader Blue Digital Ecosystem.  This Elementz-coined concept integrates cloud-based platforms and applications for real-time data access; AI-driven solutions and analytics built on collective, trusted data sets; next generation sensors and robotics for automated and optimised data gathering; digital twins, simulation models and visualisation for operational efficiencies, and trusted, standard security protocols for secure data sharing. 

Meeting in Aberdeen for this first time this week, Compass examined product strategy and direction, development with measurable industry impact, enhancements and improvements, whilst looking at innovation and emerging trends and how to achieve best practice sharing, cross-industry collaboration and mutual value creation.  

Commenting on the launch of Compass, VP Subsea Aker BP and Elementz Board Member Camilla Leon said: “Compass is more than just an advisory board, it’s a collaborative movement placing our customers at the heart of product development.” 

Jason Brown, CEO of Elementz, added: “Our customer strategic advisory board truly acts as our compass, guiding and steering product advancement while embodying a joint industry spirit of discovery.  Much like the four cardinal points of a compass, it represents the vital connection between our customers, users, developers, and support.  It also pays homage to one of the earliest logos of our software, signifying the solid foundation and legacy we’ve built alongside our valued customers. 

“Through Compass, Elementz is setting a new standard for customer-driven innovation, ensuring that its subsea integrity software continues to evolve in lockstep with industry needs and future opportunities.” 

With a dedicated team of 20, Elementz specialises in robust and trusted Software as a Service (SaaS).  The core offering – “Integrity Elementz” – provides a range of comprehensive, configurable cloud-based applications or “elements” to enable users to build End-to-End (E2E) integrity frameworks for their subsea assets.  They can be tailored to provide all the functionality needed to serve as the core integrity platform to effectively plan, execute and report on all integrity and inspection activities. 

To find out more visit:  www.elementz.digital 

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